Counter Studio

Baglio Giammaccaro


Baglio Giammaccaro

Brand identity

Baglio Giammaccaro can be found nestled where the mountains meet the Mediterranean in the idyllic Sicilian countryside. Although newly built, the stylish bed and breakfast fits effortlessly into the ancient landscape and island’s rich history – the Moorish inspired building is adorned with traditional hand painted tiles and filled with antique furniture restored by local artisans. 

Our challenge was to create an identity for the Baglio that would capture the balance between a contemporary luxury break, the exhilarating natural environment and the area’s proud Sicilian heritage. 

Using the local artists as our starting point, we drew a bold wordmark inspired by the distinctive hand-rendered lettering found as shop signs on the Sicilian streets. The painted patterned tiles that decorate the B&B became the anchor for new identity, informing the refined graphic language and the bespoke symbol which acts as a sophisticated hallmark across all communications.

Finished with a warm colour palette, tactile finishes and an elegant typographic style, the new identity is sophisticated and modern, but with a definite connection to the rustic region that Baglio Giammaccaro calls home.