Counter Studio

Fourteen Drops


Fourteen Drops

Brand identity

Located in the beautiful North Yorkshire market town of Yarm, Fourteen Drops is a new family-run wine bar, charcuterie and bottle shop. Founded by sommelier Fiona McLain, the emphasis is on simplicity and quality, with fresh produce and great wines from a range of interesting producers and makers.

We worked closely together to create a name, identity and tone of voice that would capture this ethos, express the family personality, and reflect the sophisticated charm of its location.

The name, Fourteen Drops, came from the number of drops supposedly still to be found in a wine bottle after it’s finished (according to an old family saying, usually uttered after a bottle or two). This and other family sayings, witticisms and little phrases formed the basis of a relaxed, conversational and playful language.

The identity reflects ‘simple quality’: at it's heart is a symbol that brings to life the fourteen drops of wine, combined with a clean and elegant wordmark. The visual language draws on a paired-back approach combined with natural materials and a touch of copper, which has been applied across signage, business cards, menus, packaging, labels and gift vouchers.