Counter Studio

Raw Wine

A natural identity for a natural wine fair.


Raw Wine

Identity design
Exhibition graphics

Wine is complicated, and that’s before you even get to all the processes, additives and slick tricks employed by some modern, industrialised producers.

Raw Wine is different.

Founded by Deborah Lambert and Isabelle Legeron MW (France's only female master of wine), Raw Wine brings together growers, makers and buyers in a celebration of the best organic, biodynamic and natural wines from around the world.

These are wines made with the lowest possible intervention, in both the growing and production. Traditional methods for a new audience.

We worked with brand consultant, Dan Rowe, to create a new identity that would capture both the quality and the individuality of these wines and their artisan producers. This balance is perfectly reflected in the idiosyncrasies of wood-letter typography and the crafted production of letterpress, which sits at the heart of the new brand identity (see The Counter Press for more on this). In addition, we also created a new bespoke logotype (inspired by the long established use of stencils in wine making) and a suite of custom icons, which represent the five fundamental principles of Raw Wine.

The identity has been developed across signage, catalogues, bags and promotional material for the four fairs around the world, as well as stationery and the new website. A perfect combination of traditional letterpress and modern production.